Who it's for · Brands

Eagre for pet brands

For a pet brand, Eagre replaces the spreadsheet-per-retailer grind with one golden record per SKU, syndicated to every connected retailer with approval built in. Correct a value once and it updates everywhere it’s live. From £5 per SKU per month with one retailer connected.

What it does for you

Six jobs Eagre takes off your team

The work every brand does today with spreadsheets, portals and hope — done once, done properly, and kept true after launch day.

Publish once

Stop re-keying the same SKU into a dozen portals and templates. One golden record per SKU feeds every connected retailer, in the shape each one needs.

Correct everywhere

One edit reaches every live listing that carries the value, recorded end to end. The retailer owns the go-live gate on their shelf; you own the truth.

See what shoppers see

Preview any record as a neutral retailer product page before it publishes — including localised markets, such as a German shopper’s view with EUR Manufacturer RRSP.

Stay AI-ready

Consistent, machine-readable data keeps your products in AI assistants’ recommendation sets — and because it syncs, it adapts as fast as AEO practice changes.

Prove your completeness

A category-aware completeness score names the missing fields on every record before a retailer — or a shopper — finds them for you.

Billing you can audit

Monthly statements itemised to every product-retailer line, with the evidence behind each. No seat counts, no estimates — itemised statements with the product-retailer evidence behind every line.

Why it matters

Your listings are drifting right now

96.5%

of matched products have an ingredients issue — the list missing or mismatched somewhere they're sold — across UK pet retail.

Eagre analysis of 6,000+ EAN-matched products across 14 UK pet retailers, July 2026.

Held to a word-for-word standard, not one product we matched reads consistently everywhere it sells. That drift is not a launch problem — it accumulates after launch, one unnoticed portal edit and one stale template at a time. The full measurement, category by category, is at PDP accuracy in UK pet retail.

The boundaries

What Eagre never does

Never controls your retail price. Manufacturer RRSP travels as data, clearly labelled as the manufacturer’s suggestion. What a retailer charges is the retailer’s decision, full stop.
Never puts a listing live without the retailer. New listings pass through the retailer’s go-live gate — nothing appears on their shelf that they haven’t signed off — and every later update is recorded.
Never bills for SKUs you leave off the platform. You choose the range; the statement follows the range. Nothing more.

FAQ

Questions pet brands ask

How long does onboarding take?

It depends on the size and state of your catalogue, so we won’t pretend there’s a fixed number. The golden record is built from the data you already hold — spreadsheets, portal exports, pack artwork — and it’s built with you, not dropped on you. We scope the work honestly before you commit.

What does it cost?

From £5 per SKU per month with one retailer connected. You choose which SKUs go on the platform, and every line on your monthly statement is itemised to the individual product and retailer, with the evidence behind it. Full details are on the pricing page.

Do we need to be on every retailer at once?

No. Most brands start with the range and the retailers that matter most, prove that corrections land and listings hold, then extend from there. The golden record is the same whether one retailer is connected or ten.

What about our vet-channel products?

Legal category, marketing-authorisation numbers and wholesaler codes are structured fields on the record, so vet-channel SKUs are handled properly rather than squeezed into free text. The dedicated veterinary edition lives at eagre.vet.

Start with the range that drifts worst

Pick the SKUs whose listings you trust least, connect one retailer, and watch the corrections land. Extend when it’s earning its keep.

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